Juan Damán

Pacífico Seguros

​(2013) During the summer campaign, the target moves to the beaches every weekend. We created a character inspired by action series of the 70’s, breaking with the scheme always employed by insurance companies. A guy who can rescue vacationers from those problems on the roads. Appealing to certain nuances of humor and non-sense comes Juan Damán (The Man), an unexpected hero with legendary skills.